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John Varvatos Debuts Special Edition Fragrance

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By: Jamie Matusow

Editor-in-Chief

Luxury apparel brand John Varvatos recently marked its 10th anniversary with the launch of a special edition fragrance ($88) released in partnership with Elizabeth Arden, and available at John Varvatos boutiques and prestige department stores nationwide. As with past John Varvatos fragrances, perfumer Rodrigo Flores-Roux of Givaudan again collaborated with the designer; for this brand, they created a rich, sensual oriental amber scent. The elegant packaging for the special edition fragrance is an evolution of the brand’s original iconic fragrance bottle. Reinterpreted with a metallic chrome finish, the sleek bottle is adorned with a signature dog tag carrying the John Varvatos 10-year logo. The bottle is from Vitro Cosmos; metallization is courtesy of Providence Metallizing Company, Inc.; and the cap and dog tag are from Metal Dynamics International Corp.

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